CNV Liquor’s National distribution is strengthened by the addition of key Mezcal brand Aguas Mansas.
Mezcal is one of the fastest-growing categories in the United States, with sales increasing by nearly 15% by volume in 2021 from 2020. Sales are forecast to grow 49.2% by volume between now and 2025. Managing director of CNV Liquor Nick Chappell explains that “considering that Australia is usually a year or so behind the United States in trends, it was key for us to lock in a high-quality brand that pays homage to traditional production and culture in preparation for similar growth in Australia. The brand has three varieties of agaves: Espadín, Tobalá and Cuishe, all respecting the maturation of the plant from 8 to 12 years.”
In Oaxaca, mezcal is more than a drink, it is a cultural product, present in everyday life, in the family and at home. Here there are generations of master mezcaleros, who have produced the spirit the same way for hundreds of years. Mezcal has a deep cultural significance for the people of this region. A little over an hour from the city of Oaxaca is Santiago Matatlán, also known as “The World Capital of Mezcal”. This is where Mezcal Aguas Mansas was born.